Rafael Flores — Chief Product Officer, Treasure Data
Published:
What if you can identify who your steady savers are, so you can then go power a customer experience campaign…‘Hey, want to beat last month’s saving streak?’
What does Rafael Flores say on The Agile Brand with Greg Kihlström?
Rafael Flores, Chief Product Officer, Treasure Data, says: Rafael Flores, Chief Product Officer at Treasure Data, discusses practical approaches for applying AI in marketing and retail, arguing that credible AI combines generative capabilities with predictive and machine-learning models. He explores AI use cases across retail, finance, and healthcare, predicts shifts in the SaaS landscape toward agent-driven and agnostic software, and advises marketing leaders to establish an AI use-case review committee and focus on solving one high-impact use case first.
From: The Agile Brand with Greg Kihlström
Cite as: Rafael Flores. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rafael-flores-what-if-you-can-identify-who-your-steady-savers-are-so-you