Rafael Flores — Chief Product and Growth Officer, Treasure AI
Published:
I think the role of a CMO, if you put the right brain and muscle in the right place, you actually have a new role which is, yes, you still need to drive pipeline and down-funnel conversion support, but you have a, a, a new art, which is you can go be as creative as you ever dreamed of, and that’s the fun part.
What does Rafael Flores say on The Agile Brand with Greg Kihlström?
Rafael Flores, Chief Product and Growth Officer, Treasure AI, says: This interview with Rafael Flores, Chief Product and Growth Officer at Treasure AI, explores the evolution of Customer Data Platforms (CDPs) from passive systems of record into active, agentic activation platforms. Flores discusses the need for clear attribution, real-time activation, the role of AI to free marketers for creative work, and the importance of human-in-the-loop teams to realize business impact and respond to market events quickly.
From: The Agile Brand with Greg Kihlström
Cite as: Rafael Flores. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rafael-flores-i-think-the-role-of-a-cmo-if-you-put-the-right-brain-and-mu