Rafael Flores — Chief Product Officer, Treasure Data
Published:
AI…it’s a combination of two elements, right? It’s GenAI technology…as well as predictive and machine learning…that to me is credible AI.
What does Rafael Flores say on The Agile Brand with Greg Kihlström?
Rafael Flores, Chief Product Officer, Treasure Data, says: Rafael Flores, Chief Product Officer at Treasure Data, discusses practical approaches for applying AI in marketing and retail, arguing that credible AI combines generative capabilities with predictive and machine-learning models. He explores AI use cases across retail, finance, and healthcare, predicts shifts in the SaaS landscape toward agent-driven and agnostic software, and advises marketing leaders to establish an AI use-case review committee and focus on solving one high-impact use case first.
From: The Agile Brand with Greg Kihlström
Cite as: Rafael Flores. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rafael-flores-aiits-a-combination-of-two-elements-right-its-genai-tec