Rafael Flores — Chief Product and Growth Officer, Treasure AI
Published:
AI is here to stay… That only actually surfaces the human skills more than ever, right? And so having the right team around you that have the proper human-in-the-loop skill set… that’s what will make the difference… If people can have that in place, see the vision, execute with you, believe in what you’re saying… you will have fun.
What does Rafael Flores say on The Agile Brand with Greg Kihlström?
Rafael Flores, Chief Product and Growth Officer, Treasure AI, says: This interview with Rafael Flores, Chief Product and Growth Officer at Treasure AI, explores the evolution of Customer Data Platforms (CDPs) from passive systems of record into active, agentic activation platforms. Flores discusses the need for clear attribution, real-time activation, the role of AI to free marketers for creative work, and the importance of human-in-the-loop teams to realize business impact and respond to market events quickly.
From: The Agile Brand with Greg Kihlström
Cite as: Rafael Flores. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/rafael-flores-ai-is-here-to-stay-that-only-actually-surfaces-the-human-sk