Prachi Gore — Chief Marketing Officer, Asana
Published:
My aha was that, you know, output just went up materially and outcomes didn’t follow that same path. And, like, that’s the paradox that you pointed out… There’s lots of data that says, you know, 75% of the knowledge workers are using AI, which is fantastic, uh, but only 5% of companies are seeing any real business outcome from it, are reporting any ROI.
What does Prachi Gore say on The Agile Brand with Greg Kihlström?
Prachi Gore, Chief Marketing Officer, Asana, says: In this interview Greg Kihlström speaks with Prachi Gore, CMO at Asana, about the gap between individual productivity gains from generative AI and meaningful business outcomes. Gore argues the core issue is coordination: AI used as personal assistants increases output but fragments workflows. She advocates shifting to integrated "AI teammates," adopting an agents-first mindset, and training everyone to manage and orchestrate agentic work to realize measurable ROI and speed to market.
From: The Agile Brand with Greg Kihlström
Cite as: Prachi Gore. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/prachi-gore-my-aha-was-that-you-know-output-just-went-up-materially-an