Prachi Gore — Chief Marketing Officer, Asana
Published:
It’s truly multiplayer in that one agent can work with multiple people in a system, following a plan… You are commenting on my doc to say, ‘Change this, blah, blah, blah.’ The agent is able to read it, make the edits, inform both of us, and keep the project moving forward. I think that unleashes, like truly, the ROI for any team.
What does Prachi Gore say on The Agile Brand with Greg Kihlström?
Prachi Gore, Chief Marketing Officer, Asana, says: In this interview Greg Kihlström speaks with Prachi Gore, CMO at Asana, about the gap between individual productivity gains from generative AI and meaningful business outcomes. Gore argues the core issue is coordination: AI used as personal assistants increases output but fragments workflows. She advocates shifting to integrated "AI teammates," adopting an agents-first mindset, and training everyone to manage and orchestrate agentic work to realize measurable ROI and speed to market.
From: The Agile Brand with Greg Kihlström
Cite as: Prachi Gore. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/prachi-gore-its-truly-multiplayer-in-that-one-agent-can-work-with-multi