Peter van der Putten — Director of the AI Lab and Lead Scientist, Pega
Published:
Generative AI is quite passive. You prompt it, it responds. But agentic AI has agency. It can act to achieve specific outcomes.
What does Peter van der Putten say on The Agile Brand with Greg Kihlström?
Peter van der Putten, Director of the AI Lab and Lead Scientist, Pega, says: In this interview Peter van der Putten of Pega discusses the shift from reactive generative AI toward agentic systems that can sense context, plan, act, and be governed for enterprise use. He outlines Pega's approach to predictable, auditable agents with defined roles and boundaries—emphasizing compliance, traceability, and gradual, tightly scoped deployments to bring agentic AI into regulated workflows.
From: The Agile Brand with Greg Kihlström
Cite as: Peter van der Putten. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/peter-van-der-putten-generative-ai-is-quite-passive-you-prompt-it-it-responds