Peter Galvin — Chief Marketing Officer, NMI
Published:
If you’re an e-commerce site and you have an Apple Pay or Google Pay or even a PayPal button… you’re focused on how do you make it easy for consumers to actually pay for something, you start to see that those are the technologies that people will use because they don’t have to go through this painful process of putting in a credit card number and all the other data.
What does Peter Galvin say on The Agile Brand with Greg Kihlström?
Peter Galvin, Chief Marketing Officer, NMI, says: In this episode Peter Galvin, CMO of NMI, discusses the evolution of payments toward frictionless, embedded experiences and the role of security and tokenization in balancing convenience with protection. He also explores how AI-powered, consumer-facing agents and conversational interfaces will reshape discovery, personalization, and marketing strategies, urging leaders—especially in SaaS and e-commerce—to prioritize seamless payment UX to drive loyalty and revenue.
From: The Agile Brand with Greg Kihlström
Cite as: Peter Galvin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/peter-galvin-if-youre-an-e-commerce-site-and-you-have-an-apple-pay-or-go