Peter Galvin — Chief Marketing Officer, NMI
Published:
If you can’t make this experience… something that is enjoyable or easy or fast… customers just won’t come back.
What does Peter Galvin say on The Agile Brand with Greg Kihlström?
Peter Galvin, Chief Marketing Officer, NMI, says: In this episode Peter Galvin, CMO of NMI, discusses the evolution of payments toward frictionless, embedded experiences and the role of security and tokenization in balancing convenience with protection. He also explores how AI-powered, consumer-facing agents and conversational interfaces will reshape discovery, personalization, and marketing strategies, urging leaders—especially in SaaS and e-commerce—to prioritize seamless payment UX to drive loyalty and revenue.
From: The Agile Brand with Greg Kihlström
Cite as: Peter Galvin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/peter-galvin-if-you-cant-make-this-experience-something-that-is-enjoyab