Patricia Rollins — VP of Marketing, Thryv
Published:
The biggest mistake small businesses can make is blindly trusting AI. Use it only for tasks you already understand, otherwise you run the risk of moving faster in the wrong direction.
What does Patricia Rollins say on The Agile Brand with Greg Kihlström?
Patricia Rollins, VP of Marketing, Thryv, says: This interview with Patricia Rollins, VP of Marketing at Thryv, explores what enterprise leaders can learn from small businesses: hyperlocal authenticity, pragmatic AI adoption, relentless ROI focus, and cautious application of AI. Rollins recommends empowering local teams, solving specific operational bottlenecks with targeted AI tools, prioritizing high-quality leads over sheer volume, and supervising AI with domain expertise to avoid costly mistakes.
From: The Agile Brand with Greg Kihlström
Cite as: Patricia Rollins. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/patricia-rollins-the-biggest-mistake-small-businesses-can-make-is-blindly-tru