Patricia Rollins — VP of Marketing, Thryv
Published:
Sometimes people conflate volume over quality, and to me, you really need to hone in on your ideal customer profile. Who is that customer that you’re trying to reach? And really identify leads that focus on your customer… as you bring in your highest quality leads and the channels, you start learning where you wanna invest and spend more money on and optimize.
What does Patricia Rollins say on The Agile Brand with Greg Kihlström?
Patricia Rollins, VP of Marketing, Thryv, says: This interview with Patricia Rollins, VP of Marketing at Thryv, explores what enterprise leaders can learn from small businesses: hyperlocal authenticity, pragmatic AI adoption, relentless ROI focus, and cautious application of AI. Rollins recommends empowering local teams, solving specific operational bottlenecks with targeted AI tools, prioritizing high-quality leads over sheer volume, and supervising AI with domain expertise to avoid costly mistakes.
From: The Agile Brand with Greg Kihlström
Cite as: Patricia Rollins. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/patricia-rollins-sometimes-people-conflate-volume-over-quality-and-to-me-yo