Patricia Rollins — VP of Marketing, Thryv
Published:
Small businesses need to really understand, right, what is the one thing or two things that they are struggling with that they can potentially automate… one is staying booked and being busy. It’s like how, how can we do that, right? You can use AI to basically develop that entire workflow, right? Getting booked online through your website, creating a schedule. The lead then goes into your CRM, and then it gets scored and automated, and you’re basically calling, right, the right accounts and the right leads. That’s all done through AI, and it’s making yourself be more efficient, more reliant, more effective.
What does Patricia Rollins say on The Agile Brand with Greg Kihlström?
Patricia Rollins, VP of Marketing, Thryv, says: This interview with Patricia Rollins, VP of Marketing at Thryv, explores what enterprise leaders can learn from small businesses: hyperlocal authenticity, pragmatic AI adoption, relentless ROI focus, and cautious application of AI. Rollins recommends empowering local teams, solving specific operational bottlenecks with targeted AI tools, prioritizing high-quality leads over sheer volume, and supervising AI with domain expertise to avoid costly mistakes.
From: The Agile Brand with Greg Kihlström
Cite as: Patricia Rollins. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/patricia-rollins-small-businesses-need-to-really-understand-right-what-is-t