Patricia Rollins — VP of Marketing, Thryv
Published:
I think in order for local businesses really to stand out, it’s like they need to have an authentic brand identity. So how do they feel, you know, genuine to that person? How are they transparent? How are they building trust? It’s all roots to their contributions in the community. It roots to their customer service… I also look at even just with my own kids, right? We sponsor—I should say a lot of businesses sponsor, right, all their kids’ sports. They donate auction items to local fundraisers, and all of that makes them stand out.
What does Patricia Rollins say on The Agile Brand with Greg Kihlström?
Patricia Rollins, VP of Marketing, Thryv, says: This interview with Patricia Rollins, VP of Marketing at Thryv, explores what enterprise leaders can learn from small businesses: hyperlocal authenticity, pragmatic AI adoption, relentless ROI focus, and cautious application of AI. Rollins recommends empowering local teams, solving specific operational bottlenecks with targeted AI tools, prioritizing high-quality leads over sheer volume, and supervising AI with domain expertise to avoid costly mistakes.
From: The Agile Brand with Greg Kihlström
Cite as: Patricia Rollins. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/patricia-rollins-i-think-in-order-for-local-businesses-really-to-stand-out-i