Nir Weingarten — CEO and founder, Eikona
Published:
When something does succeed you’ll get a push notification saying, ‘Hey, we found a winner’ — we’re not going to say why because we don’t know; instead we’ll surface inferred buy intents and the dominant messaging (for example urgency or novelty) and how it differs from the control, and then the marketer takes judgment and decides what to do with that insight.
What does Nir Weingarten say on The Agile Brand with Greg Kihlström?
Nir Weingarten, CEO and founder, Eikona, says: Greg Kihlström interviews Nir Weingarten, CEO and founder of Eikona, about the limits of traditional A/B testing and the benefits of applying reinforcement learning to marketing optimization. They discuss systemic problems in current testing workflows, a continuous explore-and-exploit approach that personalizes creative at scale, a 10/80/10 model for human–AI collaboration, and how enterprises can measure and act on machine-generated creative insights.
From: The Agile Brand with Greg Kihlström
Cite as: Nir Weingarten. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/nir-weingarten-when-something-does-succeed-youll-get-a-push-notification-s