Nir Elharar — Chief Marketing Officer, Atera
Published:
Buyers have been burned buying 'AI-powered' products with nothing to show afterward, so they're done paying for potential.
What does Nir Elharar say on The Agile Brand podcast?
Nir Elharar, Chief Marketing Officer, Atera, says: Nir Elharar, Chief Marketing Officer at Atera, argues that buyers have moved beyond evaluating AI on demos and now demand measurable outcomes. He explains how marketing measurement must shift from attention (awareness) to conviction (belief-attribution), prescribes writing tests that could fail before campaigns launch, and describes how enterprise buying changes marketing storytelling — translating certifications and guardrails into plain-language proof. The interview centers on practical accountability for AI and marketing spend.
From: The Agile Brand podcast
Cite as: Nir Elharar. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/nir-elharar-buyers-have-been-burned-buying-ai-powered-products-with-no