Nickole Brown — Sr. Consultant, Cella by Randstad Digital
Published:
It’s not one thing, obviously, it’s multiple things. But I think from our leaders, defining what good is. So really, what is that AI or innovation strategy for our organization?
What does Nickole Brown say on B2B Agility with Greg Kihlström?
Nickole Brown, Sr. Consultant, Cella by Randstad Digital, says: Nickole Brown, Senior Consultant at Cella by Randstad Digital, discusses barriers to effective AI adoption in marketing, emphasizing the need for clear leadership direction, measurable strategy, and investment in upskilling to combat change fatigue and stretched teams. She also highlights the importance of defining human and AI roles, validating AI outputs, shifting toward skills-based organizations, and addressing data fluency and in-house expertise gaps to realize AI's potential.
From: B2B Agility with Greg Kihlström
Cite as: Nickole Brown. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/nickole-brown-its-not-one-thing-obviously-its-multiple-things-but-i-t