Nayaki Nayyar — CEO, Siteimprove
Published:
Making your content accessible to everyone isn’t a tax on performance, but a direct catalyst for it.
What does Nayaki Nayyar say on The Agile Brand with Greg Kihlström?
Nayaki Nayyar, CEO, Siteimprove, says: Siteimprove CEO Nayaki Nayyar discusses unifying digital performance and accessibility into what she calls "inclusive performance," arguing that accessibility drives market expansion, brand loyalty, and better SEO. She recommends a Shift Left approach to embed accessibility and quality checks into content creation, and advocates for unified dashboards that correlate compliance and SEO to make the business case, while noting accessible sites are better prepared for AI-driven discovery.
From: The Agile Brand with Greg Kihlström
Cite as: Nayaki Nayyar. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/nayaki-nayyar-making-your-content-accessible-to-everyone-isnt-a-tax-on-pe