Narek Vardanyan — CEO, PreLaunch.com
Published:
If this is something that hasn’t been in the market… we are basically mixing real humans with AI
What does Narek Vardanyan say on The Agile Brand with Greg Kihlström?
Narek Vardanyan, CEO, PreLaunch.com, says: Narek Vardanyan, CEO of PreLaunch.com, discusses the promise and limits of synthetic customer personas, arguing that their value depends on the quality of training data and hybrid validation with real human intent. He explains PreLaunch’s approach of combining micro-commitments from real people with AI summarization to create actionable personas, while warning marketers to use synthetic insights as a tool within a broader research and validation ecosystem.
From: The Agile Brand with Greg Kihlström
Cite as: Narek Vardanyan. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/narek-vardanyan-if-this-is-something-that-hasnt-been-in-the-market-we-are