Muqtadaa Miandara — Principal Digital Growth, Upbound Group
Published:
If the business says the top of funnel is bleeding, we have to fix it, these are our key inflection points and we need to raise these numbers by X percentage, all of a sudden you’ve got a plan and you can say, ‘Well, now I know a project. Everything on a product page, we have to bump start order clicks by 12%. Okay, I know tactics for that, and I can build a series of tests, and we can look at the cumulative effect over time.’
What does Muqtadaa Miandara say on The Agile Brand with Greg Kihlström?
Muqtadaa Miandara, Principal Digital Growth, Upbound Group, says: This interview with Muqtadaa Miandara, Principal Digital Growth at Upbound Group, explores how testing and personalization drive an agile brand. Miandara discusses embedding experimentation into organizational culture, aligning tests with business objectives, using constraints to focus priorities, and the value of vendor partnerships like Optimizely in scaling a high-performing optimization program. The conversation offers practical guidance for marketing leaders aiming to build continuous learning and improvement into their workflows.
From: The Agile Brand with Greg Kihlström
Cite as: Muqtadaa Miandara. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/muqtadaa-miandara-if-the-business-says-the-top-of-funnel-is-bleeding-we-have