Mike Taylor — Founder & CEO, Ask Rally
Published:
We actually want to introduce [bias], because we want our AIs to be biased in the same ways that humans are biased.
What does Mike Taylor say on The Agile Brand with Greg Kihlström?
Mike Taylor, Founder & CEO, Ask Rally, says: In this episode Mike Taylor, Founder & CEO of Ask Rally, discusses synthetic research — using AI to simulate human behavior and scale customer insights — and how it complements traditional research rather than replaces it. He addresses current accuracy limits and calibration, the intentional introduction of human-like biases into models, and practical applications such as testing ads and exploring product ideas to inform targeted human studies and improve marketing decision-making.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Taylor. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-taylor-we-actually-want-to-introduce-bias-because-we-want-our-ai