Mike Taylor — Founder & CEO, Ask Rally
Published:
an incredibly predictive model that is, to some degree, a human brain simulator
What does Mike Taylor say on The Agile Brand with Greg Kihlström?
Mike Taylor, Founder & CEO, Ask Rally, says: In this episode Mike Taylor, Founder & CEO of Ask Rally, discusses synthetic research — using AI to simulate human behavior and scale customer insights — and how it complements traditional research rather than replaces it. He addresses current accuracy limits and calibration, the intentional introduction of human-like biases into models, and practical applications such as testing ads and exploring product ideas to inform targeted human studies and improve marketing decision-making.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Taylor. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-taylor-an-incredibly-predictive-model-that-is-to-some-degree-a-hu