Mike Rizzo — Founder and CEO, MarketingOps.com
Published:
You need a product manager and an owner to figure out how to orchestrate the plays to best serve the needs of the business. And more importantly, you need to find the person who can translate the needs of the business, the goals, those bets you’re making… and they need to take that and make it, translate it into the sort of the capabilities of the tech stack… And the only people that are really, really good at that are marketing ops professionals. But you need to stop treating them like a service department and give them the opportunity to fill that void.
What does Mike Rizzo say on The Agile Brand with Greg Kihlström?
Mike Rizzo, Founder and CEO, MarketingOps.com, says: This interview with Mike Rizzo, founder and CEO of MarketingOps.com, argues that the modern go-to-market tech stack should be treated as a product and that Marketing Operations should act as its product manager and architect. Rizzo discusses how AI amplifies the need for strategic orchestration rather than replacing people, and why community building requires long-term, human-centered investment as part of a durable GTM motion.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Rizzo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-rizzo-you-need-a-product-manager-and-an-owner-to-figure-out-how-to