Mike Rizzo — Founder and CEO, MarketingOps.com
Published:
I think out of all possible go-to-market motions, it can be incredibly fruitful, similar to like an SEO play. It’s just it takes a long time to see the fruit from the tree. And it also takes a lot of effort, a lot of human capital effort to do that because, suffice to say, people are connecting to people and you should probably have a person to help them do that.
What does Mike Rizzo say on The Agile Brand with Greg Kihlström?
Mike Rizzo, Founder and CEO, MarketingOps.com, says: This interview with Mike Rizzo, founder and CEO of MarketingOps.com, argues that the modern go-to-market tech stack should be treated as a product and that Marketing Operations should act as its product manager and architect. Rizzo discusses how AI amplifies the need for strategic orchestration rather than replacing people, and why community building requires long-term, human-centered investment as part of a durable GTM motion.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Rizzo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-rizzo-i-think-out-of-all-possible-go-to-market-motions-it-can-be