Mike Rizzo — Founder and CEO, MarketingOps.com
Published:
How will it know? It is not being taught or trained to look for any of that information, and certainly I could write those steps. But those are all things that I now need to go spend time on… I’ve built this tool. I now need somebody to go focus on optimizing it in pursuit of the core KPI for our organization, which is membership… this stuff’s all great, but you still need somebody to keep making it better.
What does Mike Rizzo say on The Agile Brand with Greg Kihlström?
Mike Rizzo, Founder and CEO, MarketingOps.com, says: This interview with Mike Rizzo, founder and CEO of MarketingOps.com, argues that the modern go-to-market tech stack should be treated as a product and that Marketing Operations should act as its product manager and architect. Rizzo discusses how AI amplifies the need for strategic orchestration rather than replacing people, and why community building requires long-term, human-centered investment as part of a durable GTM motion.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Rizzo. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-rizzo-how-will-it-know-it-is-not-being-taught-or-trained-to-look