Mike Paciello — Chief Accessibility Officer, AudioEye
Published:
The business value proposition is to sell what you’ve got, but to a broader audience and keep them in mind.
What does Mike Paciello say on The Agile Brand with Greg Kihlström?
Mike Paciello, Chief Accessibility Officer, AudioEye, says: In this episode Mike Paciello, Chief Accessibility Officer at AudioEye, argues that digital accessibility should be a strategic business priority rather than just a compliance requirement. He discusses the importance of designing for cognitive disabilities, adopting a "shift left" approach to integrate accessibility from the start, and using AI plus human expertise to scale remediation and improve inclusive experiences. The discussion frames accessibility as a growth opportunity that enhances reach, loyalty, and product quality.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Paciello. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-paciello-the-business-value-proposition-is-to-sell-what-youve-got-b