Mike Kaput — Chief Content Officer, Marketing AI Institute
Published:
We did a bunch of research this year and we found that more than half of individuals are integrating AI into their workflows or even transforming how they work, but only about 25% of organizations are really actually scaling with a strategy. So there’s this individual versus organizational gap.
What does Mike Kaput say on The Agile Brand with Greg Kihlström?
Mike Kaput, Chief Content Officer, Marketing AI Institute, says: The interview with Mike Kaput explores how marketing teams must move beyond AI pilots to build enterprise-scale capabilities, highlighting the gap between individual adoption and organizational strategy, the need for CEO-led vision, broad AI literacy, and deep workflow integration. Kaput also argues leaders should reframe efficiency gains as fuel for 10x innovation and redesign entry-level roles as apprenticeships to preserve judgment and succession as AI automates tactical tasks.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Kaput. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-kaput-we-did-a-bunch-of-research-this-year-and-we-found-that-more