Mike Kaput — Chief Content Officer, Marketing AI Institute
Published:
Our founder, Paul Roetzer, is fond of saying, 'Productivity is saying how can we do this 10% better? How can we get 10% more gains here? Innovation is how do we do this 10X better?' And I think the more you can get in that second bucket by freeing up time in the first bucket, the better off you’re gonna be long-term.
What does Mike Kaput say on The Agile Brand with Greg Kihlström?
Mike Kaput, Chief Content Officer, Marketing AI Institute, says: The interview with Mike Kaput explores how marketing teams must move beyond AI pilots to build enterprise-scale capabilities, highlighting the gap between individual adoption and organizational strategy, the need for CEO-led vision, broad AI literacy, and deep workflow integration. Kaput also argues leaders should reframe efficiency gains as fuel for 10x innovation and redesign entry-level roles as apprenticeships to preserve judgment and succession as AI automates tactical tasks.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Kaput. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-kaput-our-founder-paul-roetzer-is-fond-of-saying-productivity