Mike Kaput — Chief Content Officer, Marketing AI Institute
Published:
It’s almost like you’re going to start thinking of entry-level jobs as apprenticeships. We need to start teaching exactly how more experienced humans think and develop judgment, and we might have to create new, longer-term roles that are less immediately valuable to ensure succession plans at organizations.
What does Mike Kaput say on The Agile Brand with Greg Kihlström?
Mike Kaput, Chief Content Officer, Marketing AI Institute, says: The interview with Mike Kaput explores how marketing teams must move beyond AI pilots to build enterprise-scale capabilities, highlighting the gap between individual adoption and organizational strategy, the need for CEO-led vision, broad AI literacy, and deep workflow integration. Kaput also argues leaders should reframe efficiency gains as fuel for 10x innovation and redesign entry-level roles as apprenticeships to preserve judgment and succession as AI automates tactical tasks.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Kaput. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-kaput-its-almost-like-youre-going-to-start-thinking-of-entry-lev