Mike Kaput — Chief Content Officer, Marketing AI Institute
Published:
First and foremost: has this been communicated, embraced, and championed from the very top by your CEO and leadership? Second, I need to have some sense that AI literacy is being pursued not just in marketing but across the organization. Third, I want to see that we've gone beyond initial solo use cases and siloed pilots into deep integration of the technology into the day-to-day work of every department—then I’d say you’re really going down the road that we see this going down.
What does Mike Kaput say on The Agile Brand with Greg Kihlström?
Mike Kaput, Chief Content Officer, Marketing AI Institute, says: The interview with Mike Kaput explores how marketing teams must move beyond AI pilots to build enterprise-scale capabilities, highlighting the gap between individual adoption and organizational strategy, the need for CEO-led vision, broad AI literacy, and deep workflow integration. Kaput also argues leaders should reframe efficiency gains as fuel for 10x innovation and redesign entry-level roles as apprenticeships to preserve judgment and succession as AI automates tactical tasks.
From: The Agile Brand with Greg Kihlström
Cite as: Mike Kaput. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mike-kaput-first-and-foremost-has-this-been-communicated-embraced-an