Michael Domanic — Head of AI, UserTesting

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We want to find easier ways to bring all of our enterprise data into an AI environment to help bring more context to the things that we’re doing in AI, and we want to do that responsibly. The other key theme is all of the agentic AI opportunities. We’re looking at ways to continuously augment the things that we’re doing, create greater efficiencies by potentially designing autonomous agents to do, you know, some of the grunt work.

What does Michael Domanic say on B2B Agility with Greg Kihlström?

Michael Domanic, Head of AI, UserTesting, says: This interview with Michael Domanic, Head of AI at UserTesting, explores how the company democratized AI by empowering all employees to experiment with generative models, building hundreds of internal GPTs, and embedding continuous user feedback into AI development. Domanic discusses the dual imperative of opportunity and responsibility, the value of a bottom-up experimentation culture, and future priorities like responsible enterprise data integration and agentic AI to automate routine work.

From: B2B Agility with Greg Kihlström

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Cite as: Michael Domanic. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/michael-domanic-we-want-to-find-easier-ways-to-bring-all-of-our-enterprise-d

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