Michael Domanic — Head of AI, UserTesting
Published:
We like to say that we drink our own champagne. Our biannual AI survey is going to help us understand the level of proficiency and adoption around AI. We also do a lot of qualitative analysis and qualitative testing with our employees to understand more about why have you been able to achieve the things that you’ve achieved by bringing AI into your roles? Why are you not using AI?
What does Michael Domanic say on B2B Agility with Greg Kihlström?
Michael Domanic, Head of AI, UserTesting, says: This interview with Michael Domanic, Head of AI at UserTesting, explores how the company democratized AI by empowering all employees to experiment with generative models, building hundreds of internal GPTs, and embedding continuous user feedback into AI development. Domanic discusses the dual imperative of opportunity and responsibility, the value of a bottom-up experimentation culture, and future priorities like responsible enterprise data integration and agentic AI to automate routine work.
From: B2B Agility with Greg Kihlström
Cite as: Michael Domanic. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/michael-domanic-we-like-to-say-that-we-drink-our-own-champagne-our-biannual