Michael Domanic — Head of AI, UserTesting
Published:
We do empower every one in our organization to build these custom GPTs — 700 GPTs across an organization of, you know, about 800 people. Not all of those GPTs are being used widely or even regularly. Some of them are just experiments.
What does Michael Domanic say on B2B Agility with Greg Kihlström?
Michael Domanic, Head of AI, UserTesting, says: This interview with Michael Domanic, Head of AI at UserTesting, explores how the company democratized AI by empowering all employees to experiment with generative models, building hundreds of internal GPTs, and embedding continuous user feedback into AI development. Domanic discusses the dual imperative of opportunity and responsibility, the value of a bottom-up experimentation culture, and future priorities like responsible enterprise data integration and agentic AI to automate routine work.
From: B2B Agility with Greg Kihlström
Cite as: Michael Domanic. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/michael-domanic-we-do-empower-every-one-in-our-organization-to-build-these-c