Melissa Ryan — Senior Digital Marketing Manager, Federated Hermes
Published:
We’ve also enhanced our meta tagging to be LLM and personalization friendly, allowing us to serve our content to the right audience where they are.
What does Melissa Ryan say on The Agile Brand with Greg Kihlström?
Melissa Ryan, Senior Digital Marketing Manager, Federated Hermes, says: Melissa Ryan, Senior Digital Marketing Manager at Federated Hermes, describes the consolidation of 20+ sites onto a single global platform and how a replatform exposes content debt, governance gaps, and subjective design challenges. She outlines their tactics for stakeholder alignment, LLM-friendly metadata, a pragmatic crawl-walk-run approach to personalization, and preparing people and systems to responsibly leverage AI in financial services.
From: The Agile Brand with Greg Kihlström
Cite as: Melissa Ryan. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/melissa-ryan-weve-also-enhanced-our-meta-tagging-to-be-llm-and-personali