Melissa Ryan — Senior Digital Marketing Manager, Federated Hermes
Published:
The future will be about how to use and get the best use of AI for your money, evaluating the trade-offs between human capital and agent capital, and optimizing for efficiency.
What does Melissa Ryan say on The Agile Brand with Greg Kihlström?
Melissa Ryan, Senior Digital Marketing Manager, Federated Hermes, says: Melissa Ryan, Senior Digital Marketing Manager at Federated Hermes, describes the consolidation of 20+ sites onto a single global platform and how a replatform exposes content debt, governance gaps, and subjective design challenges. She outlines their tactics for stakeholder alignment, LLM-friendly metadata, a pragmatic crawl-walk-run approach to personalization, and preparing people and systems to responsibly leverage AI in financial services.
From: The Agile Brand with Greg Kihlström
Cite as: Melissa Ryan. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/melissa-ryan-the-future-will-be-about-how-to-use-and-get-the-best-use-of