Melissa Ryan — Senior Digital Marketing Manager, Federated Hermes
Published:
I would say one of the most challenging pieces was getting agreement on the design and content layout. We would hold small internal workshops to work through the pieces that were collectively working and what was not, and then that feedback enabled the agency to come back with a design that reflected our favorite elements.
What does Melissa Ryan say on The Agile Brand with Greg Kihlström?
Melissa Ryan, Senior Digital Marketing Manager, Federated Hermes, says: Melissa Ryan, Senior Digital Marketing Manager at Federated Hermes, describes the consolidation of 20+ sites onto a single global platform and how a replatform exposes content debt, governance gaps, and subjective design challenges. She outlines their tactics for stakeholder alignment, LLM-friendly metadata, a pragmatic crawl-walk-run approach to personalization, and preparing people and systems to responsibly leverage AI in financial services.
From: The Agile Brand with Greg Kihlström
Cite as: Melissa Ryan. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/melissa-ryan-i-would-say-one-of-the-most-challenging-pieces-was-getting-a