Meghan Gendelman — CMO of B2B, Canva
Published:
The infrastructure is the layer that lives on top of that, and at Canva we call that your brand system. It’s, like, your tone of voice. It’s your operations. It’s literally, like, sub-brands within a brand… in a world where anybody in any country on any team can create content, you wanna give them that, that framework for them to work within.
What does Meghan Gendelman say on The Agile Brand with Greg Kihlström?
Meghan Gendelman, CMO of B2B, Canva, says: Meghan Gendelman, CMO of B2B at Canva, discusses how AI investments are accelerating content creation while brand governance lags, risking dilution of long-term brand value. She argues organizations must treat brand as infrastructure—embedding brand systems into tools—so marketing can shift from centralized creator to strategic enabler and frame guardrails as throughput accelerators that deliver measurable operational value.
From: The Agile Brand with Greg Kihlström
Cite as: Meghan Gendelman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/meghan-gendelman-the-infrastructure-is-the-layer-that-lives-on-top-of-that-a