Meghan Gendelman — CMO of B2B, Canva
Published:
I think the case is easier when you stop making arguments about brand and I want to be the brand police and start making arguments about throughput… Every salesperson wants to be able to move faster. Every regional manager or district manager wants to be able to sell more faster… when you talk about like, here’s a system that allows you to just do this faster and still look and feel like our company, actually CFOs are really into that.
What does Meghan Gendelman say on The Agile Brand with Greg Kihlström?
Meghan Gendelman, CMO of B2B, Canva, says: Meghan Gendelman, CMO of B2B at Canva, discusses how AI investments are accelerating content creation while brand governance lags, risking dilution of long-term brand value. She argues organizations must treat brand as infrastructure—embedding brand systems into tools—so marketing can shift from centralized creator to strategic enabler and frame guardrails as throughput accelerators that deliver measurable operational value.
From: The Agile Brand with Greg Kihlström
Cite as: Meghan Gendelman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/meghan-gendelman-i-think-the-case-is-easier-when-you-stop-making-arguments-ab