Meghan Gendelman — CMO of B2B, Canva
Published:
I think marketing should hold onto the judgment, the positioning, the messaging, the overarching narrative that you’re telling, and the visual system… I think what marketing actually would be delighted to give up is the last minute asks in output. ‘Oh, I have this last minute sales pitch. I’ve gotta go make the board deck pretty. I need to have this same tear sheet made in 55 different languages.’ I think actually marketing is ready to give that up as long as… you have that infrastructure and the brand systems that allows people to work within that.
What does Meghan Gendelman say on The Agile Brand with Greg Kihlström?
Meghan Gendelman, CMO of B2B, Canva, says: Meghan Gendelman, CMO of B2B at Canva, discusses how AI investments are accelerating content creation while brand governance lags, risking dilution of long-term brand value. She argues organizations must treat brand as infrastructure—embedding brand systems into tools—so marketing can shift from centralized creator to strategic enabler and frame guardrails as throughput accelerators that deliver measurable operational value.
From: The Agile Brand with Greg Kihlström
Cite as: Meghan Gendelman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/meghan-gendelman-i-think-marketing-should-hold-onto-the-judgment-the-positio