Meghan Gendelman — CMO of B2B, Canva
Published:
Every board meeting, everybody I know who goes to their boards, they’re literally asked, ‘What is your AI investment right now?’ And AI investments are measured in output volume, in cycle times, in cost per asset, and just productivity gains, right? But brand investments are measured over quarters, over years. And they show up in share of voice, they show up in share of wallet… as a CMO, I spent a lot of money moving that percent up, and I wanna help protect that on the other side.
What does Meghan Gendelman say on The Agile Brand with Greg Kihlström?
Meghan Gendelman, CMO of B2B, Canva, says: Meghan Gendelman, CMO of B2B at Canva, discusses how AI investments are accelerating content creation while brand governance lags, risking dilution of long-term brand value. She argues organizations must treat brand as infrastructure—embedding brand systems into tools—so marketing can shift from centralized creator to strategic enabler and frame guardrails as throughput accelerators that deliver measurable operational value.
From: The Agile Brand with Greg Kihlström
Cite as: Meghan Gendelman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/meghan-gendelman-every-board-meeting-everybody-i-know-who-goes-to-their-boar