Matt Kelly — Growth Strategy Partner, Mavlers
Published:
[AI] actually made their entire team more ambitious.
What does Matt Kelly say on The Agile Brand with Greg Kihlström?
Matt Kelly, Growth Strategy Partner, Mavlers, says: Matt Kelly of Mavlers discusses pragmatic lifecycle marketing in the age of AI, arguing that real business impact requires solving foundational data and governance issues before layering in advanced models. He urges marketers to shift from campaign KPIs to financial language, to rethink agency partnerships as capability builders, and to use AI to amplify ambition rather than just automate tasks. The conversation emphasizes measurement, cross‑functional alignment, and continuous learning.
From: The Agile Brand with Greg Kihlström
Cite as: Matt Kelly. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/matt-kelly-it-actually-made-their-entire-team-more-ambitious