Matt Blumberg — CEO, Markup AI
Published:
AI gives you an opportunity to do things that were previously unimaginable, and it’s hard to put an ROI number on something you couldn’t do before and now can. For example, you might change a whole bunch of terminology and fix 10 million pages with the click of a mouse — something that likely never would have been done without AI.
What does Matt Blumberg say on The Agile Brand with Greg Kihlström?
Matt Blumberg, CEO, Markup AI, says: Greg Kihlström interviews Matt Blumberg, CEO of Markup AI, about the operational and governance challenges of deploying generative AI at enterprise scale. They cover how AI changes the production-quality equation, the need for "guardian agents" that enforce brand rules at machine speed, and the fragmentation risk as teams use different LLMs. The conversation centers on governance, single sources of truth, and the strategic opportunities unlocked by AI-driven content capabilities.
From: The Agile Brand with Greg Kihlström
Cite as: Matt Blumberg. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/matt-blumberg-ai-gives-you-an-opportunity-to-do-things-that-were-previousl