Mark Van Wye — CEO, Zoom Room
Published:
We have entered a new era in which software can serve the exact needs of your specific taco truck; once you move into that bespoke area, you can ask what our franchises actually need, what our customers need, and what actually moves the needle. How could you build something that answers the vital questions we care about every day? Once you ask those questions, you can build that and have a vastly better and more efficient system.
What does Mark Van Wye say on The Agile Brand with Greg Kihlström?
Mark Van Wye, CEO, Zoom Room, says: An interview with Zoom Room CEO Mark Van Wye about using the visually appealing sport of dog agility as a marketing 'Trojan horse' to drive deeper customer relationships. Van Wye explains how Zoom Room engineers environments and systems to convert initial attraction into long-term loyalty, builds a franchise-ready, scalable 'headless' model, and tailors technology to answer franchisee and customer needs for operational simplicity and growth.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Van Wye. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-van-wye-we-have-entered-a-new-era-in-which-software-can-serve-the-ex