Mark Van Wye — CEO, Zoom Room
Published:
The centerpiece of the Zoom Room is the gym. Even if you’re there for a puppy class, you can’t not see all the agility stuff everywhere — you see little teacup Chihuahuas and big bulldogs and think, 'Wait, any dog can do agility?' And then we give you the chance to feel the pride of teaching your dog how to jump through a hoop because our motto is we don’t train dogs, we train the people who love them.
What does Mark Van Wye say on The Agile Brand with Greg Kihlström?
Mark Van Wye, CEO, Zoom Room, says: An interview with Zoom Room CEO Mark Van Wye about using the visually appealing sport of dog agility as a marketing 'Trojan horse' to drive deeper customer relationships. Van Wye explains how Zoom Room engineers environments and systems to convert initial attraction into long-term loyalty, builds a franchise-ready, scalable 'headless' model, and tailors technology to answer franchisee and customer needs for operational simplicity and growth.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Van Wye. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-van-wye-the-centerpiece-of-the-zoom-room-is-the-gym-even-if-youre