Mark Van Wye — CEO, Zoom Room
Published:
People think that dogs run agility courses. They don’t — it’s the two together: running at full speed, the human must be right there with the dog, communicating in real time wordlessly about where to go and how to go. This is what everyone wants from their dog: real-time communication in both directions without breaking a sweat; if you could do that in the real world, you would have the most perfect interspecies communication system.
What does Mark Van Wye say on The Agile Brand with Greg Kihlström?
Mark Van Wye, CEO, Zoom Room, says: An interview with Zoom Room CEO Mark Van Wye about using the visually appealing sport of dog agility as a marketing 'Trojan horse' to drive deeper customer relationships. Van Wye explains how Zoom Room engineers environments and systems to convert initial attraction into long-term loyalty, builds a franchise-ready, scalable 'headless' model, and tailors technology to answer franchisee and customer needs for operational simplicity and growth.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Van Wye. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-van-wye-people-think-that-dogs-run-agility-courses-they-dont-it