Mark Van Wye — CEO, Zoom Room
Published:
Day negative one. It was designed from the beginning to be a headless system with a solid technology stack that could be put in place by someone with no prior skill. You couldn’t have a cost of labor that would drag this thing down. As long as you have people who are energetic and passionate about other people and animals, the business will hunt.
What does Mark Van Wye say on The Agile Brand with Greg Kihlström?
Mark Van Wye, CEO, Zoom Room, says: An interview with Zoom Room CEO Mark Van Wye about using the visually appealing sport of dog agility as a marketing 'Trojan horse' to drive deeper customer relationships. Van Wye explains how Zoom Room engineers environments and systems to convert initial attraction into long-term loyalty, builds a franchise-ready, scalable 'headless' model, and tailors technology to answer franchisee and customer needs for operational simplicity and growth.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Van Wye. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-van-wye-day-negative-one-it-was-designed-from-the-beginning-to-be-a