Mark Van Wye — CEO, Zoom Room
Published:
Agility is so Instagrammable for lack of a better word. It is the sizzle in marketing terms and the relationship between the people and their dogs is really the steak.
What does Mark Van Wye say on The Agile Brand with Greg Kihlström?
Mark Van Wye, CEO, Zoom Room, says: An interview with Zoom Room CEO Mark Van Wye about using the visually appealing sport of dog agility as a marketing 'Trojan horse' to drive deeper customer relationships. Van Wye explains how Zoom Room engineers environments and systems to convert initial attraction into long-term loyalty, builds a franchise-ready, scalable 'headless' model, and tailors technology to answer franchisee and customer needs for operational simplicity and growth.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Van Wye. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-van-wye-agility-is-so-instagrammable-for-lack-of-a-better-word-it-i