Mark Nardone — CMO, PAN
Published:
I think now more than ever, executives can’t avoid communications and public relations. I think that thought leadership level at the executive and C-suite is really, really critical to building brand equity out there. And if they feel like they can just set it and let it go, they’re sadly mistaken. They have to have an authentic voice. They have to be consistent.
What does Mark Nardone say on The Agile Brand with Greg Kihlström?
Mark Nardone, CMO, PAN, says: This episode features Mark Nardone, CMO at PAN, discussing how generative AI is shifting influence away from corporate websites toward third-party and PR-influenced sources, forcing marketers to prioritize executive communications, reputation, and structured 'answer-first' content. Nardone argues that volume-driven content strategies are obsolete in the age of LLMs and urges discipline, clarity, and integrated storytelling across PR, analyst relations, reviews, and owned channels to ensure AI and informed buyers find a consistent, authoritative narrative.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Nardone. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-nardone-i-think-now-more-than-ever-executives-cant-avoid-communica