Mark Abramowitz — Chief Marketing Officer, Dataiku
Published:
Within a year, we will start seeing AI agents appear on organizational charts, treated not as software, but as a new form of labor. These agents will be 'hired' by business units, their performance will be reviewed, and they will be 'fired' if they don’t deliver ROI.
What does Mark Abramowitz say on The Agile Brand with Greg Kihlström?
Mark Abramowitz, Chief Marketing Officer, Dataiku, says: The interview with Dataiku CMO Mark Abramowitz explores the shift in enterprise AI from visionary promises to measurable business value. Abramowitz emphasizes customer proof, trusted data, and governance as prerequisites for agentic AI, and urges marketers to speak in pipeline and revenue terms. He also predicts AI agents will soon be treated as labor on organizational charts, accountable for ROI.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Abramowitz. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-abramowitz-within-a-year-we-will-start-seeing-ai-agents-appear-on-orga