Mark Abramowitz — Chief Marketing Officer, Dataiku
Published:
The core is still, do you have trusted data that you’re then gonna build on? 'Cause if you don’t, your agents are just gonna deliver, like, it’s the same thing as it always was for reports or dashboards, like garbage in and garbage out.
What does Mark Abramowitz say on The Agile Brand with Greg Kihlström?
Mark Abramowitz, Chief Marketing Officer, Dataiku, says: The interview with Dataiku CMO Mark Abramowitz explores the shift in enterprise AI from visionary promises to measurable business value. Abramowitz emphasizes customer proof, trusted data, and governance as prerequisites for agentic AI, and urges marketers to speak in pipeline and revenue terms. He also predicts AI agents will soon be treated as labor on organizational charts, accountable for ROI.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Abramowitz. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-abramowitz-the-core-is-still-do-you-have-trusted-data-that-youre-then