Mark Abramowitz — Chief Marketing Officer, Dataiku
Published:
I think then, today, the way you cut through that is with proof, customer proof, and a community of customers, executives, and sort of practitioners that are passionate, believe in what you’re doing, and have actually gotten real ROI out of those solutions. And today it’s about building agents, and it starts with efficiency and productivity, but I think ultimately agents and this agentic move is about business outcomes, rather than productivity gains necessarily. And that was the same back then, is like, it was really about finding, bringing new products to market, finding customers that would adopt them, tell their story, and turn them into heroes.
What does Mark Abramowitz say on The Agile Brand with Greg Kihlström?
Mark Abramowitz, Chief Marketing Officer, Dataiku, says: The interview with Dataiku CMO Mark Abramowitz explores the shift in enterprise AI from visionary promises to measurable business value. Abramowitz emphasizes customer proof, trusted data, and governance as prerequisites for agentic AI, and urges marketers to speak in pipeline and revenue terms. He also predicts AI agents will soon be treated as labor on organizational charts, accountable for ROI.
From: The Agile Brand with Greg Kihlström
Cite as: Mark Abramowitz. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/mark-abramowitz-i-think-then-today-the-way-you-cut-through-that-is-with-pr